Jean Baudrillard: The Ecstasy of Communication

21 October 2019


Take provocation, for instance, which is the opposite and the caricature of seduction. It says: ‘I know that you want to be seduced, and I will seduce you.’ Nothing could be worse than betraying this secret rule. Nothing could be less seductive than a provocative smile or inciteful behaviour, since both presuppose that one cannot be seduced naturally and that one needs to be blackmailed into it, or through a declaration of intent: 'Let me seduce you.'

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